The second order is where a one-time buyer becomes a customer. Most brands know this, but the follow-up depends on someone building the flow, picking the audience and remembering to check it. Tranthor watches order history, finds first-time buyers who are past the usual gap before a repeat order, and drafts the campaign for you.
The same approach protects your best customers. When a high-value customer starts to cool off, Tranthor prepares a retention play for them instead of sending the generic message everyone else gets.
What Tranthor looks for
Each play starts from a customer moment in your store data, not from a list you have to build. While a playbook is in review, you see the audience, the reason it was chosen and the exact message before anything is sent.
- First-time buyers with email consent who have not ordered again after the usual gap.
- High-value customers whose buying has slowed.
- The product they bought, so the message recommends what pairs with it.
You stay in control
Every playbook starts in review. After one approved run, and with no blocking setup issues, you can switch it to auto-send, and every autonomous send respects the contact frequency, spacing and discount limits you set.
How results are measured
Results are shown as attributed revenue per recipient over an observation window, with a clear mature or preliminary state. Attribution shows what was linked to the campaign. It does not prove lift, so the page and the product say so.