See what each campaign earned, and how final the number is
Tranthor reports attributed revenue per recipient for the conversion events you configure, and tells you whether a result is unavailable, preliminary or mature.
- Attributed revenue, for the conversion events you configure
- Per recipient
- Result states: unavailable, preliminary, mature
- 3
- Observation window in the sample report
- 14 days
- Customers per group before lift is shown
- 100
Campaign results
See what each campaign earned
Open any campaign and see attributed revenue per recipient over its observation window, next to how many people received it. The sample shown uses illustrative figures.
- Revenue per recipient, not opens or clicks
- The observation window is shown with every result
- Recipients and cohort shown beside the revenue figure
Campaign results
$3.40
The sample observation window has closed.
1,000
Measured over 14 days
Counts purchases linked to the email within the window. It does not prove lift or profit.
- Orders linked
- 84
- Conversion
- 8.4%
- Average order
- $40.50
- Attributed revenue
- $3,402
Illustrative historical results, independent of the draft above. Approving this demo does not send a campaign or generate results.
Result states
Every result says how final it is
Results are unavailable when data is missing, preliminary while the observation window is still open, and mature once it closes. Missing data is never shown as zero revenue.
- Unavailable: the data needed is not there yet
- Preliminary: the window is open and the number can still move
- Mature: the window has closed
Second-purchase campaign
14-day window$3.40
The observation window has closed.
1,000
Cohort: first-time buyers
Illustrative sample results. Attribution does not establish causal lift or net profit.
Attribution
What attribution counts, and what it does not prove
Attributed revenue associates a purchase with the people who received a campaign, under the configured rules. It is a useful read on a campaign, and it is not proof of cause.
What it counts
- Purchases linked to the campaign within the window
- Revenue per recipient for configured conversion events
What it does not prove
- Causal lift
- Profit
- Verified churn reduction
Lift
Lift, when you set up a holdout
Lift needs a comparison group. Holdouts are opt-in: they are not on by default, so a campaign without one shows attributed revenue only.
A held-out group
Where a holdout is configured, some customers do not receive the campaign and are kept as a comparison.
A plain comparison
Lift is the difference between the group that received the campaign and the group that did not.
Shown only with enough customers
Lift appears once both groups reach 100 customers. It is a plain difference, without a significance test.
Using results
Use results with care
Informs future drafts
Mature results can inform how future campaigns are drafted, where supported.
Never rewrites approved work
Results do not change the content of a campaign you have already approved.