Acceptable Use Policy

Effective Date: July 1, 2025

Our Commitment

This Acceptable Use Policy ("AUP") outlines the rules and guidelines that govern your use of Tranthor's services. Our goal is to ensure a safe, legal, and positive experience for all users. By using our services, you agree to comply with this policy.

What is Spam?

Spam includes:

• Unsolicited commercial email or SMS messages
• Messages sent without recipient consent
• Messages sent to purchased, rented, or scraped contact lists
• Messages with misleading subject lines or sender information
• Continued messaging after unsubscribe requests

Customer Requirements

Email Marketing

• Consent Required: All email contacts must have opted in to receive marketing messages
• Unsubscribe Links: Every marketing email must include a working unsubscribe mechanism
• Accurate Information: All sender information and subject lines must be truthful
• Physical Address: Include your valid business address in all commercial emails
• Honor Opt-Outs: Process unsubscribe requests within 10 business days

SMS Marketing

• Express Consent: SMS marketing requires clear, written consent from recipients
• Easy Opt-Out: Recipients must be able to opt out by replying "STOP"
• Time Restrictions: Send messages only during reasonable hours (8 AM - 9 PM recipient's local time)
• Message Frequency: Clearly communicate how often you'll send messages

Prohibited Practices

• Using purchased, rented, or third-party email lists
• Sending messages without clear opt-in consent
• Hiding or misrepresenting sender identity
• Continuing to contact recipients after opt-out
• Scraping email addresses from websites or social media

Compliance Standards

Legal Requirements

All marketing through our platform must comply with:

• CAN-SPAM Act (United States)
• GDPR (European Union)
• CASL (Canada)
• TCPA (US SMS regulations)
• Local Laws in your jurisdiction

List Quality Standards

• Maintain clean, engaged contact lists
• Remove hard bounces and invalid addresses promptly
• Regularly clean inactive or unengaged contacts
• Keep spam complaint rates below 0.1%

Monitoring and Enforcement

What We Monitor

• Spam complaint rates across campaigns
• Bounce rates and list quality indicators
• Customer adherence to platform policies
• Reports from recipients or third parties

Enforcement Actions

• First Violation: Warning and required remediation
• Continued Issues: Account review and possible restrictions
• Serious Violations: Immediate account suspension
• Egregious Violations: Permanent account termination

Appeal Process

If your account is suspended:

1. Email [email protected] within 15 days
2. Provide documentation of remedial actions
3. Demonstrate compliance with all policies
4. Accept enhanced monitoring if account is reinstated

Reporting Spam

Report Abuse

If you receive spam sent through our platform:

• Email: [email protected]
• Include: Full email headers and relevant details
• Response: We investigate all reports within 2 business days

Customer Reports

If you notice policy violations:

• Report suspicious activity to our compliance team
• Help us maintain platform integrity
• Protect the reputation of legitimate marketers

Best Practices

Building Quality Lists

• Use double opt-in for email subscriptions
• Clearly explain what users will receive
• Make opt-out processes easy and obvious
• Segment lists for relevant, targeted messaging

Creating Compliant Content

• Use clear, honest subject lines
• Include your business name and address
• Provide value in every message
• Test messages before sending to large lists

Resources

Compliance Guides

• CAN-SPAM Act Compliance
• GDPR Marketing Guidelines
• SMS Marketing Best Practices

Contact Our Team

• Compliance Questions: [email protected]
• Abuse Reports: [email protected]
• Policy Clarifications: [email protected]

We're here to help you succeed with compliant, effective marketing. Contact us anytime for guidance or clarification on these policies.

Last Updated: July 1, 2025