Customers rarely announce that they are leaving. They just stop ordering. Tranthor looks for previous customers with no recent purchase and drafts a reason for them to come back, based on what they bought and how they engaged.
While a playbook is in review, you see who is included and what the message says before it goes out, and every autonomous send respects the contact and discount limits you set.
Who counts as a lapsed customer
You decide the window. A typical starting point is previous customers with no purchase in 90 days and email consent, but the right gap depends on how often your customers reorder.
- Previous customers with no recent order.
- Only customers who have given email consent.
- Excluded: customers you contacted too recently under your spacing limit.
What the campaign says
Tranthor drafts the message from the customer's purchase history and your brand kit, so the offer and tone match your store. Discounts stay within the cap you set, and you can edit or reject the draft.
Review first, automate when you trust it
The first run always waits for your approval. Once you are comfortable, switch the playbook to auto-send inside the same limits.