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Free tool

Free retention check for your store

See your repeat purchase rate, how many customers have bought only once, and what a few points of lift are worth. No signup and no store connection.

Your numbers

Count each customer once, however many orders they placed.

Count customers with 2 or more orders inside those same 12 months, for example from an order export. Shopify's Returning customers report counts lifetime orders, so it can read higher.

Total sales divided by number of orders, in your currency.

Second purchase rate (optional)

Pick a month at least 90 days ago.

Leave both cohort fields empty to skip.

Adds the share of first-time buyers who came back, the earliest sign of repeat behavior.

Your results appear here

Enter the first three numbers and press Check my retention. The calculation runs in your browser, and nothing needs a signup or a store connection.

How the check works

  1. 1

    Pull three numbers

    Customers who ordered in the last 12 months, how many of them ordered twice or more, and your average order value.

  2. 2

    See your repeat rate

    The check shows your repeat purchase rate and how many customers have bought only once.

  3. 3

    Size the opportunity

    It shows what two, five, and ten extra points of repeat rate are worth at your order value, as arithmetic rather than a forecast.

Frequently asked questions

Keep reading

Free Retention Check: Repeat Purchase Rate Calculator | Tranthor