Free retention blueprint
Turn sale buyers into repeat customers.
A ready-to-run retention system for B2C ecommerce: who to target, what to send, and when.
More repeat customersMore orders per yearBigger baskets
By Vuk, former Global Retention Director at Delivery Hero, 70+ markets
4growth levers
7programs
12segments
23messages
What you get
Everything to win the second order. And the third.
The retention mathSee which of four levers moves your customer value most.
Your habit customerDefine it, then track how many you gain each month.
Who to target12 segments, ranked by where your sends pay back.
The second-order engineEvery first-time buyer gets the right offer, or none.
What to send23 messages with sample first lines, ready to adapt.
Readiness scorecardKnow in two minutes if your setup can run it.
How it works
Seven programs, one timeline.
T-21Sale dayDeliveredDay 30Day 60Day 90
1 Pre-sale warm-up
2 First 30 days
3 Second-order engine
4 Refills and win-back
5 Basket builder
6 Next best action
7 Guardrails and proof
Every decision, segment and message is inside.Get the Blueprint
Fits your business
Any market. Your rules.
Any channelEmail, SMS or WhatsApp, with consent built in.
Your buying rhythmEvery window set from your own data.
Your calendarSends shift around your peak dates.